Biz.Plan Points    
 Descriptives
 Counterpoints
Principle
 An aggregator of broadband services and support.  "A BACC provider for the broadband market."

The business operates an independent, but partially owned joint venture of all 5 major domestic cable companies to provide broadband services nationwide.
 No known competitors or similar business models at this time.
Advantages    
  1. Equity ownership by all 5 major cable companies allws for continuit of services to the location and back end.
  2. A single source for all sercuces nationwide, including SoHo and branch / satellite offices, can reduce cost, increase service and improve manageability
  3. Integrated Service across a variety of circuit providers allws for additional service offerings.
 No direct ownership of the last mile or intermediary circuit infrastructure

Could this model be copied?
Opportunity
  • SoHo Market Size : _______________
  • Telecommuter Market Size : _______________
  • Remote Office Market Size : ________________
  • Failover IP Service : _______________
 What is the mechanism of selling to these markets?

What implication do long term contracts already iin place have n market penetration / revenue targets?
Problems likely to be encountered
  • Need for single IP address pool across the WAN
  • Data room installs (non-savvy techs)
  • Local service not available
  • Guaranteed QoS of IP Bandwidth and latency
  • "Fat Pipe" needs desired to be included
  • Local WAN / MAN needs
  • 'kiosk demands" (low use, low cost)
  • Satellite services in the miz
  • "No coverage" issues
  • Riser access and management issues
  • "Dark Building" problems
  • DSL competition;,,
Operational Needs
BACC S/W
 Sales Execs / Engs
Integration SW
 Lawyers
Database
 IT Staff
CRM SW
 "Liasons" to cable co's.
Provisioning and Delivery SW (circuit management)
 Provisioning Agents/Specialists
Network Mgmt SW
 Network Mgmt Engineers
Help Desk SW
 Customer Care Reps
Accounting SW
 Accountants
Phone Systems / Call Routing SW
 Offices (at least 2 geographically seperate) - possible Co-Lo w/ Cable Companies
The list of "operational items" is likely to be the highest cost elements.
Operation Model
 The operation acts much like a bank.  To the customer, it's all about service reliability and customer care; to the company, it's all about managiing the information and service providers.
Profit Model
 Wholesale => Retail
 
"The goal is not to be cheaper than the cable co's or the phone co's.  The goal is to offer a single source purchase and service provider.  If we are cheaper, it'll be because of volume purchasing on the customer's part."



Names
SoHoBo (Small Office, Home Office, Branch Office)
Terra Firma
Orbita (since we're following an Orbitz like model)
Connexus ("This connects us")
Fast Path
Pipe Dreams (cute, but.....)
Metro
Solara
StarNet (5 points of the star, 5 cable co's)

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last updated : November 17, 2002